Privacy Policy

We, Emerald Works Limited (“Emerald”) (also trading as “Mind Tools”), are committed to protecting your personal data. This privacy policy explains how we, Emerald, handle the personal data that we hold, including the personal data we collect when you use this website or otherwise when we collect personal data from you such as if you call us or write to us.

This policy also explains your privacy rights and how the law protects you, including how we comply with the General Data Protection Regulation (“GDPR”) and other related legislati on that relates to the use of personal data.

Additional information may be provided on particular pages of this website, for example, on any specific pages where we collect personal data, and you should also refer to those. We also operate cookies on our website and information about that is also provided separately in our Cookies Policy.

It is important that you read this privacy policy together with any other statements or fair processing notices we may provide on specific occasions when we collect or process personal data, so that you are fully aware of how and why we are using your data. 

Data controller

Emerald Works Limited is the data controller and is responsible for the use of your personal data. Our full details are set out below.

Contacting us

If you have any questions about this privacy policy, including any requests to exercise your data privacy rights, please contact:

Address: Emerald Works Limited, Level 1, 50 Frederick Street, Edinburgh, Scotland EH2 1EX


Tel: +44 2077 887 978

You have the right to make a complaint to the Information Commissioner’s Office (ICO), which is the UK supervisory authority for data protection issues ( We would, however, like the opportunity to assist you with any concerns, so please contact us in the first instance using the details above.

Your obligations

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

If you provide us with personal data about any other person, for example any other individuals within your organization, then you must ensure that you have their consent to pass those details to us and for us to use those details in accordance with this privacy policy. You should also make sure that you bring this privacy policy to their attention.

Third party links

This website may include links to third party websites, such as our Twitter, Facebook and LinkedIn social media pages. Clicking on those links may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy policies. You should read any policies and other statements on such websites carefully.

Data we collect about you

Personal data means any information about an individual from which that person can be identified. It does not include data that has been anonymized, such that a person’s identity is removed.

The following information explains the types of personal data that we collect, use, store and transfer. We will only use your personal data as the law allows us to. The categories of personal data that we use include: 

  • Identity and contact data such as names, titles and other identifiers together with address, email address and telephone numbers.
  • Technical data including internet protocol (IP) address, your login data, browser type and version, browser plug-in types and versions, access times, operating system and platform and other technology on the devices you use to access this website. This may also include information about how you use our website.
  • Profile data, such as username and password details.
  • Marketing and communications data, which includes preferences in receiving marketing from us and your communication preferences.
  • Career data, including your CV, career history information and information about you, including references.
  • Financial data (if you are a consumer using the website such as bank account or card payment details when you place an order by signing up to the Mind Tools Club.

How we will use your data

The information below also explains the purposes for which we use different categories of personal data and the legal basis or bases that we believe applies to those uses, where you use the website or We may process your personal data for more than one lawful basis depending on the purpose for which we are using your data.

We may process your personal data for our legitimate business purposes (or those of our group companies), such as:

  • to deliver our products and services;
  • to administer this website, including troubleshooting, data analysis, testing, system maintenance and support, so that we can provide and improve the products and services we offer and ensure our website operates properly, and for network security;
  • to provide you with marketing communications such as our newsletter if you have shown an interest in receiving information about our products and services;
  • to assess and, where appropriate, deal with your application, if you express an interest in working for us;
  • to ensure our third party providers can perform their obligations to us; and
  • to gather your feedback on our products and services.

If you are a consumer and use the website,, we may process your financial data to administer your subscription when you place an order and sign up to the Mind Tools Club, so that we can provide our services to you. This is necessary for the performance of the contract that will be in place between us.

In addition, we may disclose information about you to the extent that we are required to do so by law or for the purpose of legal proceedings or prospective legal proceedings, in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention) and where we may otherwise do so in accordance with applicable data protection legislation.

How is your personal data collected?

Most of the personal data that we hold is collected either directly through you (or your colleagues), or when you otherwise get in contact with us, for example, by email, over the phone, or through the use of our website. For example, you might provide certain identity information by completing one of our online forms such as on our 'Contact us' page, if you make an enquiry with us, or if you subscribe to our newsletter.

Some of the technical data that we collect may be collected automatically as you interact with our website, for example via the use of cookies and similar technologies.

If you fail to provide personal data

Where we need to collect personal data by law, under the terms of a contract we have with the organization you represent or for another lawful reason and you fail to provide that data, we may not be able to fully perform our obligations in accordance with our contract, provide you with the information you require or otherwise properly deal with your request.

Marketing and promotions

From time to time we may use your data including identity and contact data, technical data and marketing and communications data, to contact you with information about our products and services. You will receive marketing communications from us if you have agreed to be included on our marketing database.

You can ask us to stop sending you marketing messages at any time by contacting us at any time by calling us or writing to us by post or email, using the contact details provided above.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will explain the legal basis that allows us to do so. Please also note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

If you would like further information about how we use personal data and the purpose that we might use it for, please contact us using the contact details set out above.

Disclosures of your personal data

We may transfer your personal data to affiliated companies within the Emerald Group. More information about our group companies can be found on the Emerald Group website here:

Your personal data may sometimes be electronically transferred outside the European Economic Union (EEA) (or, in the event the United Kingdom (UK) ceases to be a member of the EEA, the UK) to Emerald’s (and those of our group companies) international offices, for the purposes of providing our products and services and facilitating Emerald Group’s company central management and administration.

Whenever we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by ensuring that at least one of the safeguards permitted by law is in place.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know it. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymize personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Those rights are listed below. Please contact us if you would like to exercise any of them. You have the right to:

  • Request access to your personal data (a 'subject access request'). This means you can receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. You can ask us to remove personal data where there is no good reason for us continuing to process it. You also have this right where you have successfully exercised your right to object to processing, where we may have processed your data unlawfully or where we are required to erase your personal data to comply with law. We may not always be able to comply with your request where there are particular legal reasons.
  • Object to processing of your personal data where we rely on a legitimate interest basis and if the processing impacts on your fundamental rights and freedoms. You can also object to direct marketing. In some cases, we may demonstrate that we have grounds to process your data, which override your rights and freedoms.
  • Request restriction of processing. You can ask us to suspend the processing of your personal data: if you want us to establish the data’s accuracy; where our data use is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer need it, to establish, exercise or defend legal claims; or you have objected to use of data but we need to verify whether we have overriding legitimate grounds to use it
  • Request a data transfer. We will provide to you, or your chosen third party, your personal data in a structured, commonly used, machine-readable format. This only applies to automated information that you provided consent for us to use or is necessary to perform a contract with you.
  • Withdraw consent at any time where we rely on consent to process your personal data. This will not affect the lawfulness of processing carried out before you withdraw your consent.

Exercising your rights

You will not have to pay a fee to access your personal data (or to exercise any other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure personal data is not disclosed to a person who has no right to receive it. We may also contact you to ask you to clarify your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests, in which case we will keep you updated.

Cookies Policy


About our cookies policy

This cookies policy is issued on behalf of Emerald Works Limited (Emerald). Our cookies policy explains how cookies and other tracking devices are used on our website at

About cookies and how we use them

Cookies are small data files which are placed on your computer or other device when you visit our website.  The cookies are then used to gather information about your use of a site or in some cases, to allow you to be recognised as an existing user when returning to our website.

Cookies are commonly used to help websites work more efficiently and to provide information to website owners. They help our website to work in the way that you would expect so that we can provide you with a good experience when you use our website.

Note that where we provide links to other websites, such as the link we provide to our Facebook, Twitter, Instagram and LinkedIn social media page, those third-party websites may also use cookies and you should familiarise yourself with the cookies information that they provide on their own websites.  We are not responsible for any cookies used on third party websites to which we may provide links.

More specifically, we use the types of cookies below at The table below also provides information about what the cookies are used for.

Cookie Type Name Description
Google Analytics _utma These cookies are used to collect information about the number of visitors to our website, how long a visitor is on the site, the number of times visitors use our website, including when their first visit was, when their last visit occurred, and register a unique ID. We use this information to compile reports in an anonymous form, to help us improve the site and to generate statistical data on how a visitor uses the site.
Kentico Cookies CMSCookieLevel Specifies which cookies are allowed by the visitor.
  ASP.NET_SessionId Keeps the user session ID for security reasons.
  CMSCsrfCookie Store's a security token that the system uses to validate all form data submitted via POST requests. Helps protect against Cross site request forgery.
  CMSPreferredCulture Stores the visitor's preferred content culture.
  CMSMobileRedirected Indicates if the visitor has been redirected to the mobile version of the website by the Mobile device redirection web part.
  CMSCurrentTheme Stores the name of the current visual theme to provide proper design to the dialog windows.
  Webauthtoken Live ID authentication cookie.
  CMSForumPostAnswer Keeps a list of Question-Answer forum posts in which the user voted for an answer to prevent repeated votes.
  CMSVotedPolls Keeps a list of polls where the user voted to prevent repeated votes.
  CMSRatedDocuments Keeps a list of pages that the user rated to prevent repeated votes.
  CMSShowDesktopVersion Indicates that the visitor has switched to the desktop (default) version of the website from a specific device profile.
  CMSWindowsUser Stores information for users who were imported from an Active Directory domain during authentication.
  .ASPXFORMSAUTH Stores the user's encrypted authentication ticket when using forms authentication.
  CMSPreferredUICulture Stores the preferred UI culture of the user.
  CMSViewMode Stores the user's current view mode (Edit, Preview, Design, etc.).
  CMSImpersonation Stores user information when impersonating a different user in the administration interface.
  CMSUserWords User's custom word dictionary kept by the spell checker.
  DisplayContentInDesignMode Remembers the user's setting of the Web part content checkbox on the Design tab (for example in the Pages application).
  DisplayContentInUIElementDesignMode Remembers the user's setting of the Web part content check box on the Design tab of UI elements.
  CMSMacroDesignerTab Remembers the last active tab of the Edit macro condition dialog.
  CMSSplitMode Remembers the state of the language version split-view mode when editing multilingual websites.
  CMSPreviewState Stores the user's latest page design preview preferences.
  CMSPropertyTab Remembers the last active tab of the Properties section in the Pages application.
  CMSViewTab Remembers the last active tab of the View section in the Preview mode of the Pages application.
  CMSValidationTab Remembers the last active tab of the Validation section in the Preview mode of the Pages application.
  CMSEdABSelectorState<ABtestname> Stores the state of the selectors on the A/B test overview page.
  CMSEdVariantSliderPositions<templateid> Remembers the position of the variant slider when defining variants for MVT or Content personalization.
  CMSEdNoTestMVT<templateid> Stores the currently selected MVT combination for editors in the administration interface.
  CMSEd<GUID>Current Stores the current step of Wizard layout web parts in the administration interface.
  CMSWebPartToolbarCategory Stores the selected web part category on the web part toolbar.
  CMSWebPartToolbarMinimized Remembers if the user minimized the web part toolbar on the Design tab.
  CMSCurrentDeviceProfileName Stores the selected device profile when editing pages.
  CMSCurrentDeviceProfileRotate Remembers whether the device preview uses the landscape or portrait view.
  CMSUniGraph Stores the user's Snap to grid preference in the advanced workflow and marketing automation designer.
  CMSSessionToken Stores the token used by the web service that provides the advanced workflow and marketing automation designer.
  VisitorStatus Indicates if the visitor is new or returning. Used for tracking the visitors statistic in Web analytics.
  Source Stores the channel from which the visitor arrived as part of a campaign (e.g., email, Facebook, Twitter, etc.). Based on the utm_source query string parameter.
  Campaign Stores the name of the campaign assigned to the visitor.
  Content Stores the specific content item through which the visitor arrived as part of a campaign. Based on the utm_content query string parameter.
  TrackedCampaigns Stores all the campaigns, which should be tracked within a JavaScript snippet.
  UrlReferrer Stores the URL referrer from which the user arrives on the website.
  CurrentContact Stores the GUID of the contact related to the current site visitor. Used to track activities on the website.
  CMSAB<ABtestname> Used to track conversions for the test and maintain consistent page content for the visitor.
Stores JSON data including the identifier of the page variant assigned to the visitor, the list of performed conversions, and an indicator of whether the visitor is included in A/B testing. For more information, see A/B testing pages (MVC sites) or A/B testing website pages (Portal Engine sites).
  CMSMVT<mvtestname> Stores the combination of variants assigned to the visitor by an MVT test. Used to track conversions for the test and maintain consistent page content for the visitor.
  CMSShoppingCart Stores a GUID reference to the user's shopping cart. Allows the system to recover the shopping cart for unregistered customers, even after it is cleared from the cache (for example after an application restart).
  CMSBodyClass Body element class to provide accessibility standards.
  CMSUserPage Stores the IDs (DocumentID, NodeID) of the last visited page. Used for logging landing and exit page web analytics and activities.
  ChatLoggedInToken Stores the login state for the Chat application (indicates if the user is in the online state).
  ChatSupportLoggedInToken Indicates if the user is logged in to the support chat.
  <Window name>_<Group ID>_roomID Stores bindings between groups of chat web parts and chat rooms (for a specific window or tab).
  chat_autoinitchat_displayed_<GUID> Remembers if the Automatically initiated chat web part was shown to the user (prevents multiple chat initiation messages).
  chat_kick_roomid_<room ID> Indicates that the user was kicked from the specified chat room (and is not allowed to return).
  StrandsSBS_* Used by the Strands Recommender solely for its own purposes. The cookies are managed on the Strands side.
  CMSStrandsTrackEvent_* Stores persistent HTTP context after a page is reloaded. Used for tracking of shopping cart events.
  __openid_selector_* Stores OpenId user identification for authentication purposes.
  CMSLandingPageLoaded Indicates that the landing page has already been visited and the Landing page activity is not logged again for the current visitor. Expires after 20 minutes and the expiration period of the key is renewed every time the website is accessed again.
  KenticoCookiePolicyTest A dummy cookie used to test whether the user's browser blocks 3rd party cookies. Does not carry any informational value.
Third party cookies YouTube The YouTube video web part and widget use corresponding YouTube cookies.
If your site has its default cookie level configured to a lower value than All (1000), YouTube videos will not be displayed for visitors until they increase their allowed cookie level. To enable YouTube videos for lower cookie levels, set a corresponding cookie level value using the CMSSocialMediaCookieLevel web.config key
  CKEditor CKEditor cookies may be stored for users working with the WYSIWYG editor.

Cookie settings and more information

Broadly, you can block cookies by activating the setting on your browser which allows you to refuse the setting of cookies.  Be aware however that if you use browser settings to block cookies, you may not be able to access all or some parts of the site and our site may not work as intended.  This is especially the case for our website because we use a minimal number of cookies and these are aimed at making our website function properly in the way that you would expect.  
You can find out more about how to manage and delete cookies by visiting

Consent to use of cookies from our website

English law requires all websites to request permission when using cookie technology.  If your browser is set to accept cookies and other similar technologies and if you continue to use our website, then we will understand this to mean that you consent to the use of cookies or other similar technologies.  However, if you wish to remove or stop use of cookies from our site then you should either stop using the site or adjust the settings of your browser as explained above, to reject or disable cookies.