Podcast 133 - How can experience design tap into our emotions?

Think of an experience that triggered such an emotional reaction that your behaviour was permanently changed.

Written by Ross Garner
Published 19 February 2019
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Podcast 133 - How can experience design tap into our emotions?

Such experiences often happen by accident, but they can also be designed. This week on the GoodPractice Podcast, Ross Garner is joined by Owen Ferguson and PA Consulting's Kenny Temowo to discuss experience design in detail, and ask whether it can be scaled to reach larger audiences.

In this episode you'll find out about:

  • What 'experience design' looks like in practice
  • Why triggering an emotional reaction can be transformative
  • Some advice on designing experiences that lead to behaviour change

Kenny blogs on LinkedIn at: https://www.linkedin.com/in/ktem1/detail/recent-activity/posts/ 

The 'crossing the line' experience to demonstrate privilege can be viewed at: https://www.youtube.com/watch?v=4K5fbQ1-zps 

Cathy Moore's Haji Kamal scenario is discussed on Cathy's blog: http://blog.cathy-moore.com/2010/05/elearning-example-branching-scenario/  

The College of Extraordinary Experiences in Poland is online at: https://www.extraordinary.college/ 

Kenny's work-in-progress acrostic for 'experience design' is:
U - Unexpected (Do people know it is going to happen?)
S - Setting (Where will you set the experience?)
H - Humour (Can you disarm, without harming?)
I - Interaction (Can you focus on the interaction, rather than tech?)
F - Frame (How will you frame the experience?)
T - Task (What will the challenges be during the experience?)

The paper Owen discussed was: Morehead, K., Dunlosky, J., & Rawson, K. A. (2019). How Much Mightier Is the Pen than the Keyboard for Note-Taking? A Replication and Extension of Mueller and Oppenheimer (2014)Educational Psychology Review, 1-28.

You can find out more about China's moon-based botany at: https://www.theatlantic.com/science/archive/2019/01/plants-flowers-international-space-station-moon-mars/581491/ 

NASA's surprisingly comprehensive list of U.S. material on the Moon is online at: https://history.nasa.gov/FINAL%20Catalogue%20of%20Manmade%20Material%20on%20the%20Moon.pdf 

About the author

Ross Garner

Ross Garner

Head of Learning Experience
Ross has been working in L&D for seven years and he heads up the instructional design team at Emerald Works. In 2019 he completed a Masters in Digital Education and was named Learning Technologies’ Learning Designer of the Year. He is also one of the hosts of the Good Practice Podcast.

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