The film 'Butterfly Circus' can be seen on YouTube at: https://www.youtube.com/watch?v=y_MCwlY6zzg.
Steve Rayson's article on how to write engaging B2B headlines is available from Buzzsumo at: http://buzzsumo.com/blog/write-engaging-b2b-headlines-analysis-10-million-articles-shared-linkedin/.
Details of 32M's decision to chip it's employees can be found at: https://www.sciencealert.com/for-the-first-time-a-us-company-is-implanting-microchips-in-its-employees. The company's own Q&A document can be found at: https://www.32market.com/public/images/QA.pdf.
If you fancy joining a Working Out Loud group, see: http://workingoutloud.com. It could be an excellent source of inspiration for you!