For an accessible introduction to 'faces' in self-deception, see: https://www.psychologytoday.com/blog/philosophy-stirred-not-shaken/201505/self-deception-has-many-faces
A more academic look at self-deception can be found in the paper: Z. Chance, M.I. Norton, The What and Why of Self-Deception, COPSYC (2015), http://dx.doi.org/10.1016/j.copsyc.2015.07.008.
A draft version of this paper, available for free, can be found at: http://faculty.som.yale.edu/zoechance/documents/chancenorton2015currentopinion-acceptedmanuscript_002.pdf
And an in-depth look at self-deception and impression-management can be found here: Farrow, T. F., Burgess, J., Wilkinson, I. D., & Hunter, M. D. (2015). Neural correlates of self-deception and impression-management. Neuropsychologia, 67, 159-174. It is available from: https://www.researchgate.net/publication/269724457_Neural_correlates_of_self-deception_and_impression-management
The Yes, Minister scene demonstrating leading questions is available on YouTube at: https://www.youtube.com/watch?v=G0ZZJXw4MTA
The Goffman animation Ross referenced is also available on YouTube: https://www.youtube.com/watch?v=6Z0XS-QLDWM
The podcast Ross mentioned, No Such Thing As A Fish, is available on iTunes or here: http://qi.com/podcast
32M's microchipping party was covered by BBC News. You can watch the clip here and decide for yourself if it is a marketing gimmick: http://www.bbc.co.uk/news/av/world-us-canada-40806583/wisconsin-company-offers-microchip-implants-to-employees